UGO: A Homecoming Story

→ Client: WhatsApp
→ Agency: Translation
→ Art Direction & Design

“We don’t know who we are until we know where we’re from.”

After 28 years, Greek-Nigerian NBA superstar Giannis Antetokounmpo finally returns to his homeland of Nigeria. In partnership with WhatsApp, we had the incredible opportunity to join Giannis on his homecoming journey— with the responsibility to amplify a message that rings true to so many in the diaspora community. 

This is a documentary about discovering where our stories started, reconnecting with our heritage to gain a deeper understanding of who we are, and a reminder to call our parents back.

AdWeek | Variety | Complex | Essence | USA Today | Fast Company | Bella Naija | Okay Africa | IMDb | Greek City Times






Social series spotlighting our Voices of the Diaspora featured in the full-length documentary, including a behind-the-scenes video on the making of Giannis’ aso ebi.


   

A few of my favorite comments out of the thousands left across socials 💚