Sandra Tsang
Art Director ✧ Designer

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Money At Music Video

→ Agency: Translation
→ Client: Nike x JD Sports
→ Directors: Global Partizan

For the release of the new Air Max Dn, we partnered with the iconic hip hop duo Flyana Boss to create a 3D music video for their single Money At off their latest EP This Ain’t The Album.  

For a one-of-a-kind video experience, we transformed the JD Sports flagship store in Times Square into a fully immersive Open Air experience. We invited fans to show up authentically and get 3D scanned right on the spot— bringing their digital avatars to life within the surreal world of our Money At music video.

✷ 2024 CICLOPE Best CGI Shortlist ✷
  



3D scanning technology in action at the JD Sports Times Square store.