Easy As N-B-A

→ Agency: Translation
→ Client: NBA
→ Directors: Tomás Whitmore
→ CDs: Mina Mikhael, Steve Horn
→ ADs: Emeline Earman, Sandra Tsang
→ CWs: MK Holladay, Rebecca Chen

Nowadays, it’s harder than ever to keep up with the league. That’s why the NBA put two girls with absolutely zero basketball knowledge in charge of making it easier with the help of NBA League Pass & App. So easy that even we know what’s what. 

Six unique spots. Endless cutdowns. An unfortunate bout of poutine-induced food poisoning. All jam-packed into a three-day shoot. Led from pitch to production.